Breast cancer is the most common cause
of cancer death for women
over the age of 35 in Europe.
International Paper’s HP Office ‘Pink Ream’ continues to fight breast cancer in 2021. The Pink Ream campaign was launched in Europe in 2017 with distinctive, specially designed packaging for reams of HP Office paper. For each Pink Ream sold International Paper donated €0.10 to European programmes focusing on breast cancer research, awareness and prevention. During the 2018 edition, over one million Pink Reams were sold across 16 European countries. Since its launch in Europe the Pink Ream campaign has raised over €400,000. And in March 2018 the campaign was selected as ‘Initiative of the Year’ in the 17th European Office Products Awards (EOPA) competition.
Think Pink Europe, International Paper’s partner since the 2018 campaign, unites over a dozen national breast cancer organisations, with the list still growing. All across Europe, local breast cancer organisations, hospitals, support groups and governmental organisations are aiming for the same objective: funding research and raising awareness to tackle breast cancer.
Promoting cooperation between breast cancer organisations in Europe through joint activities and strengthening communication. Raising awareness about breast cancer with authorities, companies, associations and the public at large. Raising funds for scientific research, events and communication about breast cancer.
This is being achieved by:
The Race for the Cure is the world’s largest walking and running event in the fight against breast cancer. In 1983, the first Race for the Cure in Dallas welcomed 800 participants. Nowadays, 1 million people gather in over 140 cities around the world to celebrate life and honour those who lost their lives due to the disease.
International Paper’s 2017 Pink Ream campaign was recognised at the European Office Products Awards (EOPA) for supporting the fight against breast cancer. The total amount donated by International Paper, €198 000, was nearly double the planned minimum of €100,000. The funds supported school projects and a European innovation award for women’s health.
The HP Office Pink Ream will be available throughout October
(Breast Cancer Awareness Month around the world).
Of the total amount raised, 80% will be donated to local associations and 20%
will be invested in Pan-European programmes – all through Think Pink Europe.